by Hannah Maskrey | Feb 20, 2019 | News Local |
While many people believe that shoppers are overwhelmingly moving to online, 79% of Australians are likely to choose a store over online if there is an enjoyable atmosphere (music, visuals, scent). So, in order to succeed, shops need to ensure that they are creating... 
by Hannah Maskrey | Dec 9, 2018 | News Local |
Does the smell of baking bread really lift supermarket sales? Would you purchase more French wine if you heard French music in a bottle shop? Mark Larner says yes. If you saw a display of French and German wines and heard Edith Piaf in the background, would you opt... 
by Hannah Maskrey | Jul 19, 2018 | News Local |
Mood have appeared on the panel of a live Sky Business News TV show called Marketing Matters. The aim of the show is to provide proven strategies across the marketing spectrum for businesses big and small, delivered by show-host Peter Applebaum and a team of experts.... 
by Hannah Maskrey | Mar 12, 2018 | News Local |
AN INSIGHT INTO TRINIDAD’S CARNIVAL – BY RAY MEDHURST Carnival’s origins lay in Europe. Centuries ago, followers of the Catholic religion in Italy started the tradition of holding a wild costume festival just before Lent, a period of fasting,... 
by Hannah Maskrey | Nov 9, 2017 | News Local |
A curated digital radio station has launched for retail, providing customisable branded background music playlists that give brands a marketing advantage over their competitors with a clever store-to-door customer listening experience, and change to suit different... 
by Hannah Maskrey | Oct 23, 2017 | News Local |
The monster that is BIGSOUND, Australia’s largest gathering for contemporary music, took over Fortitude Valley, Brisbane for four days and nights in September, with more than 150 artists performing across eight venues. Now in its 16th year, it has become the biggest...