Amcal is the flagship brand within Sigma’s network of branded pharmacies with more than 250 franchise stores across the country. The Amcal brand has built its reputation on providing health and well-being solutions to Australians for more than 75 years.
Mood Australia was challenged to find the right balance between being a professional store yet with an enjoyable and relaxed atmosphere. Mood’s Sound Designers created a bespoke soundscape for Amcal where music is scheduled and changed throughout the day to support the demographic and store traffic. Messages, adverts or jingles are played between tracks.