Japanese motor company, Nissan, prides itself on being one of the largest car manufacturers in the world. In the fiscal year 2018, global vehicle sales were over 5.5 million units.
And with an opportunity to grow market share in Australia, Nissan is implementing new Nissan Retail Concept, or NRC, showrooms across its dealer network in Australia.
Nissan’s aim is to improve all aspects of the customer experience, including facility design, service processes and the digital environment.
Mood Media has been appointed as Nissan Australia’s multimedia experience agency, to provide Nissan with its digital sight and sound solutions – creating a branded atmosphere through digital screens and radio.
State-of-the-art in approach, digital screens will allow Nissan to stream the latest content to its dealerships, inject motion and colour into the showroom, and broadcast more engaging visuals and information to customers.
Nissan’s head office will be able to upload new adverts and messages to push out to all its dealerships at the touch of a button, and each dealership can add its own promotions and pricing at an instant, all with visibility at head office.
Nissan Radio will feature bespoke music playlists that have been chosen to reflect the personality of the Nissan brand and create the right browsing environment, provide an additional channel to broadcast Nissan or dealer messages, and remove all competitor advertising from showrooms.
“The customer is at the heart of everything that Nissan does, and our partnership with Mood Media ensures they will have the very best Dealership experience.
Mood Media has supported our unique requirements and provides the scale, proactive monitoring, and ongoing support to make this a smooth rollout. Its attention to detail and approach will also ensure consistency across the network.
And as we continue to innovate with electric vehicles and Nissan Intelligent Mobility, our showrooms will now reflect these advances.”
Michael Carydias – Nissan Australia’s General Manager of Customer Experience