About Bowl Tribe

Clean eating 7 days a week. Healthy bowls, freshly prepared, quick and tasty. That is the Bowl Tribe motto.

Housed in Hobart’s new food precinct (Arnold’s Market) within the Icon Shopping Complex, Bowl Tribe is all about serving wellness in a bowl! It is the destination for grab-and-go lunchtime eats.

The Approach

Mood partnered with Bowl Tribe in 2018 to produce a strategic and creative perspective on how to update both the menu boards and music playlists in their venue. With some customers opting for the grab-and-go option and some customers dwelling for longer it was necessary to keep the visual content and music fresh and varied.

The digital menu boards show clean and crisp content. Graphics can be animated which helps to bring the food to life. Print and reprint costs are avoided as the menu boards are regularly updated to allow for seasonal menu changes.

The latest music hits are included in modern playlists to keep customers engaged and staff motivated.

“Digital menu boards give us the opportunity to tailor our product offerings to take advantage of seasonal produce with quick turnarounds. We can change our products at different times of the day, or we can promote certain items which are suited to climatic changes. The digital menu boards also give us the ability to quickly trial different upsell options and MVision allows us to easily change the eye-catching graphics. The Mood digital platform is easy to use and monitor remotely. Customers now have the same visual experiences when ordering at our physical location as they do when they see our menus online, which gives great continuity to our product.”

– Adriano Buzzoni
ICON Complex
Marketing Lead






Digital Menu Boards & Music

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