About BUPA

Bupa is a leading healthcare organisation in Australia and New Zealand, and proudly looks after the needs of more than three million people in these two countries.

Bupa Dental was launched with a view to partnering with customers through their oral health journey. Bupa provide extensive oral health services including preventive, restorative and cosmetic services and have the latest in dental technology and facilities.

Bupa Optical delivers quality eye care and benefits designed exclusively for Bupa members. Bupa Optical stores offer a broad range of packages on glasses and contact lenses. Products range from Ray Ban and Oakley, to Prada and Oroton – prescription leases are custom made to fit into almost any frame.

Bupa’s partnership with Mood further demonstrates their commitment to delivering an outstanding customer experience.

The Solution

Bupa is highly attuned to the needs of their patients and customers, and from the comforting tones of their selected music playlists to the helpful content of their messages, their Music and On-Hold strategy reflects their patient-first approach.

To help execute this strategy, Mood assigned a dedicated Brand Consultant who serves as a single point-of-contact for all of Bupa’s Audio (Voice and Music) needs. Mood Technicians also support Bupa with any sound system queries or installation requirements advising which speakers would be best installed in which areas and zones.

Bupa’s Music plays in the reception areas and in some of their treatment rooms, aiming to provide a pleasant environment for both customers, whether they are waiting or being treated, and for staff.

A modern selection of friendly and acoustic pop and folk music is played during some parts of the day, whereas classic hits from the 1960’s to today are played during times in the day when footfall or visitor numbers may be a little busier.


VERTICAL MARKET

Healthcare – Dental & Optical



LOCATIONS SERVED

60+



SOLUTIONS

Music, Audio Systems (selected stores)