About City Beach

City Beach, Australia’s leading youth lifestyle retailer, is well known for their entertaining in-store atmosphere. They issued Mood a challenge, to develop a globally delivered content solution via the Internet for their in-store music and to also develop an in-store digital signage solution like no other in Australia, something that would impress and excite their young customers.

The Solution

Mood designed a custom in-store music solution to capture this youthful energy for City Beach – buzzing with fresh tracks from Rock, Punk, Electronic, Dance, Pop and Hip-Hop genres – and worked with City Beach to develop various cost effective digital signage solutions with supporting visual content for each of their stores.

By managing their in-store content online, updates are done at the touch of a button in seamless fashion, leaving in-store staff free to hang out with their customers and show them a good time.


Fashion Retail – Surf, Skate and Youth Fashion


65 – Music
9 – Music & Visuals


Digital Signage, Custom Music

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