About ICON Complex Shopping Centre

The Icon Complex is an exciting new property and retail development in Hobart with 3 levels of shopping galleria and home to over 20 stores.

Designed to house the very best of fashion, cuisine and lifestyle products on Liverpool and Murray Streets in Hobart’s CBD, Icon Complex has an objective – to become a style hub for shoppers from Hobart and beyond.

The Approach

Mood partnered with ICON in 2018 to produce a cohesive branded digital experience throughout the shopping centre. Entrance screens were installed just inside the entrance to Murray Street and wayfinding kiosks were installed on two levels of the centre.

Mood’s intuitive content management product (MVision) drives the content to all of the screens. It provides a simple drag-and-drop functionality which makes managing digital signage content a breeze.  This flexible solution allows the ICON Centre staff to take full control of their various in-store and in-centre digital screen content.

The online control portal contains images, videos and information relevant for Centre visitors, and can be updated in an instant – allowing ICON to quickly roll out new visual campaigns.

“We found that Mood went above and beyond to install the signage and music solutions in a very short timeframe and in time for our opening. Since the opening we have found that the Mood CMS is very easy to use and allows us to update the screens in an instant.”

– Adriano Buzzoni
ICON Complex
Marketing Lead


Retail-Shopping Centre




Digital Signage & Music

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