Pump Your Audience with Custom Voice Messaging
Pumpside marketing is certainly nothing new – from pump handle ads to digital signage, consumers are exposed to traditional advertisements everywhere they look. Since Americans, on average, fill their gas tanks 5-7 times per month and spend around five minutes at the pump for every stop, the pump makes for an ideal time to reach them regularly as a captive audience.
That said, in this media-saturated world, it’s crucial to connect with your customers on a personal level – and many traditional advertisements are one-size-fits-all solutions. It’s important to ensure your messages are not only accurately representing your brand, but also actively engaging customers by offering them the items they want and those they may not have considered.
INSTEAD OF WAITING FOR YOUR CUSTOMERS TO COME TO YOU, WHY NOT INVITE THEM INTO YOUR STORE WITH CUSTOM VOICE MESSAGING TAILORED TO MEET THEIR NEEDS?
With custom voice messaging, your brand can create and present entertaining and engaging announcements designed to appeal to the unique desires of your clientele. And because voice messaging services are easy to update and maintain, you can use them to highlight store specials, promotional content and sponsored products – all in one cost-effective effort.
Consider the possibilities: a morning invitation to enjoy a quick coffee and pastry, an evening announcement reminding them to grab that gallon of milk before heading home. You can easily promote new and featured products, advertise sales prices or provide updates on jackpots and lottery winnings.
Are you managing a business with multiple locations? Great! You can easily adjust your messaging to meet your changing demographics and target the unique needs of customers in each neighborhood. You can even provide area-specific information.
YOUR EFFORTS TO FULFILL YOUR CUSTOMERS’ NEEDS WILL HELP YOU INCREASE REVENUES BY BOOSTING IN-STORE SALES.
Humans are creatures of habit – and since most gas purchases are made within just a few miles of the purchaser’s work or home, you’ll provide your customer with an added convenience that encourages their loyalty to your business.
Catch your customers’ attention and increase your bottom line by using custom voice messaging alongside traditional gas pump advertisements. Custom pumpside voice messaging is an engaging and cost-effective way to add value to the customer experience while maximizing exposure to your branded messages.
To learn more about boosting your in-store sales with at-the-pump custom voice messaging services, contact Mood Media today. Our experts will help you craft the helpful, branded messages you need to increase revenues, inspire customer loyalty and earn repeat business.