About Supercheap

Supercheap Auto – the leading retailer of auto spare parts, tools, accessories, performance parts and more –expressed an interest in a background music solution that would appeal to the tastes of their largely male dominated market.

The Solution

Mood delivered a dedicated in-store satellite radio channel which plays audio content designed specifically for their brand. Audio messages, including news and weather feeds provided by the ABC are also broadcast on the channel throughout the day to further engage customers in-store.

This bespoke music and messaging solution for Supercheap Auto has proven to appeal to their niche market, and customers feel engaged and welcome in their stores.