Social Mix Allows Customers to Impact Live Playlists

AUSTIN, TX – August 24, 2016 – Today, Mood Media introduced Mood Mix Pro with an add-on “Social Mix” feature, a new music service designed to provide a previously unavailable level of interactivity in the playlists being experienced by in-store customers. Businesses with Social Mix open up a new world of fun, engagement and interaction for their customers and employees alike, allowing in-store customers to view the live song lineup for the business location and then select the songs they want to hear next, with the most popular songs rising to the top.

“Mood Mix Pro and Social Mix are the perfect music solution for our business,” said Corey Matthews, assistant general manager of micro-brew pub, Growler USA, in Austin, TX. “We now have access to an amazing amount of music that we can blend ourselves.  These customized playlists can then be easily scheduled for different days or times to suit my traffic flow. It’s easy to use, and our customers love the Social Mix feature. They get to participate in the music experience and channel their inner DJ.”

Customers and employees use their mobile devices to easily access the live playlist via the business’ Social Mix webpage, with no app downloading or pre-registration requirements. Not only does this provide customers with a meaningful way to engage with brands, but it enhances their overall store experience, which leads to stronger brand loyalty and emotional connectivity.

“Music can communicate the heart and soul of a brand, but there is no one-size-fits-all solution for businesses,” said David Van Epps, global chief product officer and executive vice president of local sales for Mood Media. “It’s no secret the connected generation is causing profound shifts in the ways retailers and businesses engage with customers. With Mood Mix Pro and Social Mix, Mood offers a total packaged solution to meet the demands of almost any commercial environment, while allowing Mood clients easy ways to evolve and meet consumer expectations with greater personalization and choice.”

Mood Mix Pro includes Mood Mix’s signature feature set of uninterrupted and vetted content, playlist scheduling and mixing, access to Mood’s 350+ professionally curated music programs, and more flexible scheduling options for song preferences via Mood’s exclusive hybrid StreamingPlus technology.

“With Mood Mix Pro and Mood Social Mix, we’ve designed a highly reliable streaming platform, to deliver terrific music choices, site level playlist control, turnkey mobile marketing and cutting-edge customer interaction capabilities. Mood’s latest offerings showcase our innovation and consistent track record for delivering industry-leading technology,” concluded Mood Media’s Van Epps.

To learn more about Mood Mix Pro and its interactive features like Social Mix, please visit https://moodmedia.com.au/mood-mix-pro/.

Subscribe

To subscribe to news and financial updates from Mood Media, please email your request to: info_au@moodmedia.com.

In The News

Wellness Daily

Work Tunes To Keep You Firing On All Cylinders
Read Article

BandT

Algorithms Are Not The Future Of Marketing, Humans Are
Read Article

Women's Wear Daily

Lure Holiday Shoppers Via Enhanced Store Experiences
Read Article

Architecture & Design

How Technology Is Changing The Face And Soul Of Hospitality
Read Article

Inside Small Business

Three Ways Retailers Can Compete With E-tailers
Read Article

Mumbrella

iHeartRadio And Mood Media Partner To Launch Outdoor Trade Event
Read Article

Forbes.com

Music From Beyoncé To Jazz Offers Multi-Billion Sales Boost: Forget Muzak, Think Mood Media
Read Article

The Music Network

iHeartRadio Australia Hits 1 Million Registered User Mark
Read Article

MediaPost

Q&A: Danny Turner, Global SVP Creative Programming, Mood Media
Read Article

QSR Magazine

How Restaurants are Becoming 'The Third Space'
Read Article

AdNews

Want More Sales? The Data Has Spoken. Play The Right Music
Read Article

Total Retail

YETI Brings its Brand to Life With Flagship Store
Read Article

Mumbrella

Don't Let Pandora And Soundcloud Fool You
Read Article

Total Retail

Why Consumers Increasingly Crave Tangible Touch Over Touchscreens
Read Article

My Business

How To Make Physical Premises Mobile Friendly
Read Article

Australian Retailers Association

Back To The Future Of Retail
Read Article

CMO.com

Better, Stronger, Faster: In-Store Retail Is Today’s Six Million Dollar Man
Read Article

Retail Touchpoints

Merchandising In Multiple Dimensions: The Importance Of Setting A Brand Mood
Read Article

The Sydney Morning Herald

How Shops Use Music To Get Inside Your Head & Make You Spend
Read Article

RetailBiz

How To Enhance Your In Store Experience
Read Article

Inc.

How to Put People in the Right Mood
Read Article
-->