International retailer Primark recently selected Mood Media and its creative innovation brand, Technomedia Solutions, to partner with Dalziel & Pow (D&P) to design and build an engaging atmospheric experience for their new flagship store in Madrid, Spain. A stunning multimedia masterpiece emerged from the team’s collaboration at the Gran Via location.

The newly renovated historical building spans four floors, making it one of Primark’s largest stores. The installations – specifically cutting-edge transparent LED displays and a panoramic sound system – line a central atrium, offering customers a 360-degree audio-visual environment. Included in the installation are eleven 10mm transparent LED displays, a Green Hippo media server playback system, an eight-channel surround sound speaker system and a Crestron control system. Project video from start to completion is available here.

“Primark’s Madrid location was a complex undertaking where the Primark team, Dalziel & Pow and Technomedia set out to push the limits of immersion in retail,” said John Miceli, President of Technomedia Solutions. “Our Transparent LED technology was the perfect solution for the flagship location. Core focus on design coordination of technology and media development – our hallmark differentiator – helped us achieve every goal we set.”

Since the Gran Via building is protected by the historical commission, the component positioning and anchoring had to maintain the visual aspect of the atrium area. While the installation gives customers a full 360-degree “surround” audio-visual experience, all components are discreetly and cleverly integrated with the architecture of the building which is preserved by the Heritage Commission.

 

To learn more about Technomedia and its offerings, please visit us.moodmedia.com or www.gotechnomedia.com.

About Technomedia
Technomedia Solutions LLC is a leading provider of advanced audio-visual, creative media and technology design and integration services. Owned by Mood Media Corporation (TSE: MM), the global leader in Experience Design, Technomedia develops and installs stunning visual and sophisticated audio content married with cutting edge technologies that create immersive and compelling consumer experiences. Technomedia’s capabilities range from large-scale projection mapping, LED, interactive to film production and sound design. The company serves clients across markets including themed entertainment, education, hospitality, retail and education. For more information, please visit www.gotechnomedia.com or us.moodmedia.com.

Media Contact (Mood Media)
Sumter Cox
Sumter.cox@moodmedia.com
704 972.7947

Media Contact (Technomedia)
Heather Lodispoto
HLodispoto@gotechnomedia.com
407 351.0909

Subscribe

To subscribe to news and financial updates from Mood Media, please email your request to: info_au@moodmedia.com.

In The News

Mumbrella

What does a music curator actually do?
Read Article

RetailBiz

Next-gen digital executions key to modern success
Read Article

Aged Care Insite

How to Enhance Sensory Elements in Aged Care Facilities
Read Article

Wellness Daily

Work Tunes To Keep You Firing On All Cylinders
Read Article

BandT

Algorithms Are Not The Future Of Marketing, Humans Are
Read Article

Women's Wear Daily

Lure Holiday Shoppers Via Enhanced Store Experiences
Read Article

Architecture & Design

How Technology Is Changing The Face And Soul Of Hospitality
Read Article

Inside Small Business

Three Ways Retailers Can Compete With E-tailers
Read Article

Mumbrella

iHeartRadio And Mood Media Partner To Launch Outdoor Trade Event
Read Article

Forbes.com

Music From Beyoncé To Jazz Offers Multi-Billion Sales Boost: Forget Muzak, Think Mood Media
Read Article

The Music Network

iHeartRadio Australia Hits 1 Million Registered User Mark
Read Article

MediaPost

Q&A: Danny Turner, Global SVP Creative Programming, Mood Media
Read Article

QSR Magazine

How Restaurants are Becoming 'The Third Space'
Read Article

AdNews

Want More Sales? The Data Has Spoken. Play The Right Music
Read Article

Total Retail

YETI Brings its Brand to Life With Flagship Store
Read Article

Mumbrella

Don't Let Pandora And Soundcloud Fool You
Read Article

Total Retail

Why Consumers Increasingly Crave Tangible Touch Over Touchscreens
Read Article

My Business

How To Make Physical Premises Mobile Friendly
Read Article

Australian Retailers Association

Back To The Future Of Retail
Read Article

CMO.com

Better, Stronger, Faster: In-Store Retail Is Today’s Six Million Dollar Man
Read Article

Retail Touchpoints

Merchandising In Multiple Dimensions: The Importance Of Setting A Brand Mood
Read Article

The Sydney Morning Herald

How Shops Use Music To Get Inside Your Head & Make You Spend
Read Article

RetailBiz

How To Enhance Your In Store Experience
Read Article

Inc.

How to Put People in the Right Mood
Read Article
-->

Pin It on Pinterest

Share This