T-Mobile is the first business in Europe to deploy Mood Presence across its stores. The deployment will take place in the Czech Republic, offering the operator a new and innovative channel to deliver personalized messages directly to its customers’ mobile devices.

Presence is an inaudible digital signal transmitted through Mood Media’s global content delivery network of media players. With the Presence signal activated, brands are able to communicate with their customers while they are in-store and deliver relevant, engaging content straight to their mobile devices, further enhancing the in-store experience.

Customers accessing the ”My T-Mobile” app while in any T-Mobile store across the Czech Republic will receive special offers that are tailored to the particular store, as well as potentially receiving a gift.

“This is a new marketing tool that will help us to better target our customers, and create a truly personalized experience for those walking into our stores. We will also be able use the tool for a range of activities, including recruitment, as well as delivering relevant content straight to our customers, such as promotional discounts, offers and special events,” says Michal Dvorsky, Sales Director of T-Mobile.

Mood’s Presence signal is key to transforming the way consumers interact with their mobile devices in-store. It allows brands to change the in-store shopping experience into a personalized adventure for shoppers, starting at the point of sale, which will help to build strong relationships beyond the store.

“Consumers are spending more time on their mobile devices with over 2 billion smartphone users globally and over 150 million in Central Eastern Europe alone. It is critical for retailers to adapt to this growing trend and ensure that their customer interactions also take place on this channel. T-Mobile is a pioneer in Eastern Europe, and Mood is honored to work with them throughout the transformation of their customer experience,” said Ken Eissing, President In-Store Media, Mood Media. “Clients such as Nike Australia, Office Depot, Food Lion and Belk in the US are already using the Presence technology through our unique partnership with Shazam and the service Shazam In-Store; however, T-Mobile marks the first client to adopt it in Europe.”

To learn more about Presence technology, please visit HERE.


Mood Media Mobile Inforgraphic

About Mood Media Corporation

Mood Media is the global leader in Customer Experience design solutions, combining sight, sound, scent, social mobile technology and systems to create greater emotional connections between brands and consumers. Mood’s solutions reach over 150 million consumers each day through more than 500,000 active client locations around the globe. Mood’s clients include businesses of all sizes and market sectors, from the world’s most recognized retailers and hotels to quick-service restaurants, local banks and thousands of small businesses. For more details: https://moodmedia.com.au/.

About T-Mobile

T-Mobile Czech Republic has been operating in the Czech market since 1996, and since 2002 has been part of the international telecommunications group, Deutsche Telekom. With almost six million mobile customers, T Mobile is the number one mobile operator on the Czech market. T-Mobile is an integrated operator and also provides telecommunications services and comprehensive ICT solutions. It provides its clients with superior service in a high-speed network and cutting-edge innovations in technology.

T-Mobile Czech Republic emphasizes a responsible approach to business and society.

More information about the company, please visit www.t-mobile.czwww.t-press.cz (portal for journalists), www.rozjezdy.cz (T-Mobile starting off – program to support small entrepreneurs) and www.prosvetkolemnas.cz (CSR activities).

For more information:

For Media Inquiries at Mood
Amy Thompson for Mood Media
617 692.0508

For Investor Inquiries at Mood

Randal Rudniski
512 592.2438

For Media Inquiries at T Mobile Czech Republic 


+420 603 601 031


To subscribe to news and financial updates from Mood Media, please email your request to: info_au@moodmedia.com.

In The News


What does a music curator actually do?
Read Article


Next-gen digital executions key to modern success
Read Article

Aged Care Insite

How to Enhance Sensory Elements in Aged Care Facilities
Read Article

Wellness Daily

Work Tunes To Keep You Firing On All Cylinders
Read Article


Algorithms Are Not The Future Of Marketing, Humans Are
Read Article

Women's Wear Daily

Lure Holiday Shoppers Via Enhanced Store Experiences
Read Article

Architecture & Design

How Technology Is Changing The Face And Soul Of Hospitality
Read Article

Inside Small Business

Three Ways Retailers Can Compete With E-tailers
Read Article


iHeartRadio And Mood Media Partner To Launch Outdoor Trade Event
Read Article


Music From Beyoncé To Jazz Offers Multi-Billion Sales Boost: Forget Muzak, Think Mood Media
Read Article

The Music Network

iHeartRadio Australia Hits 1 Million Registered User Mark
Read Article


Q&A: Danny Turner, Global SVP Creative Programming, Mood Media
Read Article

QSR Magazine

How Restaurants are Becoming 'The Third Space'
Read Article


Want More Sales? The Data Has Spoken. Play The Right Music
Read Article

Total Retail

YETI Brings its Brand to Life With Flagship Store
Read Article


Don't Let Pandora And Soundcloud Fool You
Read Article

Total Retail

Why Consumers Increasingly Crave Tangible Touch Over Touchscreens
Read Article

My Business

How To Make Physical Premises Mobile Friendly
Read Article

Australian Retailers Association

Back To The Future Of Retail
Read Article


Better, Stronger, Faster: In-Store Retail Is Today’s Six Million Dollar Man
Read Article

Retail Touchpoints

Merchandising In Multiple Dimensions: The Importance Of Setting A Brand Mood
Read Article

The Sydney Morning Herald

How Shops Use Music To Get Inside Your Head & Make You Spend
Read Article


How To Enhance Your In Store Experience
Read Article


How to Put People in the Right Mood
Read Article

Pin It on Pinterest

Share This