Behavioural study conducted by Walnut Unlimited for Mood Media and global sports retailer INTERSPORT confirms that sensory marketing has a positive emotional, cognitive and behavioural impact on shoppers Shoppers spent almost six minutes longer in-store when the senses were activated Shoppers purchased more items (increase of 4%) – and higher priced items (increase of 6% […]

This week Mood Media sat down with Matthew Westwood, Arts Correspondent at The Australian, to talk about the evolution of the in-store audio experience and how we go about working with brands and retailers to bring their identities to life through music. This is what he had to say: I’m sitting with Mood Media’s head […]