Mood have appeared on the panel of a live Sky Business News TV show called Marketing Matters.

The aim of the show is to provide proven strategies across the marketing spectrum for businesses big and small, delivered by show-host Peter Applebaum and a team of experts.

The topic of the show was how to create positive customer experiences and the show can now be viewed via Sky News. It’s worth a watch!

Mark Larner, Head of Innovation at Mood, who features on the panel explains:

“Mood were honoured to be invited onto a Sky News show and the content, creating positive customer experiences, is right up our alley!

 

The most successful brands no longer sell just products or services, they also sell experiences. Interaction with a brand provides the customer with sensations and memories that they can’t obtain elsewhere – a unique and personalised experience.

 

There is no one-size-fits-all solution for businesses just as no customer is identical, so we ensure that right from the start of the process we ask the right questions, listen intently, and then provide a solution that ticks all the boxes.”

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