A curated digital radio station has launched for retail, providing customisable branded background music playlists that give brands a marketing advantage over their competitors with a clever store-to-door customer listening experience, and change to suit different times of the day.
iHeartRadio for Business powered by Mood Media is a sophisticated custom radio product designed specifically for business that gives retailers curated in-store radio/messaging solutions that can then be extended beyond the store into people’s living rooms, cars, and on-the-go via mobile devices – ‘from store to door’.
Customers can listen to the background music in-store, and then continue the brand connection by listening to the retailers’ branded radio station after they leave the store through iHeartRadio’s digital platform.
Mood Media’s sophisticated software and media players provide a music station that shifts throughout the day to reflect the changes in customer demographic over the period of a day, and to keep staff motivated. It is also dynamic enough to evolve to suit changes in seasons, store promotions and themes.
The solution allows businesses to insert promotional messages into specified time slots to appeal to different customers. And the mobile product is able to target particular adverts to individual users based on key data, so that once a consumer leaves a store and uses iHeartRadio’s digital platform, they can listen to the retailer’s specially curated radio station and be served with adverts that are relevant to them, including the ability to target special promotions to help drive them back in to the store.
Steve Hughes, Managing Director of Mood Media Australia explained:
“Bricks-and-mortar stores are always looking for ways to remain connected with customers after they leave their store, in order to encourage repeat visits and keep their brand top of mind. Retailers can now foster engagement through a store-to-door radio experience.
The most successful brands no longer sell just products or services, they also sell experiences. Interaction with a brand provides the customer with sensations and memories that they can’t obtain elsewhere – a unique and personalised experience. Effective experiential design engages the customer on as many levels as possible and music is just one element of the engagement.
Music can set the tone of a brand, but there is no one-size-fits-all solution for businesses just as no customer is identical. Different target market segments, times of day, seasons and sales scenarios each represent different music selection and messaging needs. And this curated background music solution can adapt to these variances.”
Mood Media is already in discussions with large national retailers and franchises that want to roll iHeartRadio for Business in all their stores.
About Mood Media
Mood Media delivers sensory branding and plays more than 180 million songs per day to 150 million people across more than 50 countries around the globe. This essentially makes Mood the world’s number one radio station BUT a station with a difference, thanks due to the music designers, curating eclectic and inclusive playlists for the hundreds of brands that they work with. https://moodmedia.com.au/
ARN is one of the leading broadcasters in the country with ownership or investments in 12 radio stations nationwide. Its network brands KIIS and Pure Gold, along with iHeartRadio and The Edge, entertain and influence over four million listeners on-air across Australia, with a digital audience of 2.7 million and a social footprint of 4 million.
Its KIIS network consists of Sydney’s KIIS 1065 with #1 FM Breakfast Kyle & Jackie O , KIIS 101.1 in Melbourne with Matt & Meshel, Adelaide’s #1 Mix102.3 with Jodie & Soda, Brisbane’s 97.3FM with Bianca, Terry & Bob and Perth’s 96FM with Carmen & Fitzi. All shows nationally have Katie ‘Monty’ Dimond, Rebecca Judd & Yumi Stynes for The 3PM Pick-Up and Dave ‘Hughesy’ Hughes & Kate Langbroek in Drive.
In 2014 the rebranded Pure Gold network was also launched and it now incorporates Sydney’s WS FM101.7 #1FM Breakfast with Jonesy & Amanda, Melbourne’s GOLD104.3 with Jo & Lehmo, Brisbane’s 4KQ with Laurel, Gary & Mark and Adelaide’s Cruise 1323 with John Dean.
The Edge is available on FM as The Edge 96.ONE in Sydney and nationally via iHeartRadio and DAB+. The Edge Breakfast hosts are Mike E & Emma.
ARN also launched iHeartRadio, the world’s fastest growing digital service, to the Australian market in 2013 and the platform has had over 1 million downloads. iHeartRadio is a free, all-in-one radio, music streaming, entertainment and live events platform. In addition to being able to create their own personalised stations, listeners can access their favourite stations in Australia from ARN, the ABC, SBS and Fairfax, as well as stations from New Zealand and the USA.
ARN is an HT&E company.