BARCELONA, Spain. March 21st, 2017 – MANGO partners with Mood to create unique digital experiences in its points of sale, by implementing Social Mix and Shazam (one of the world’s most popular apps) in 20 stores.
The mobile marketing solution Shazam In-Store will be available in 20 stores in Spain, where customers will have the opportunity to connect through Shazam in order to access MANGO’s playlists and to be able to choose the songs they would like to play in the store while shopping. The Spanish multinational company becomes the first fashion brand in Europe to offer this unique musical experience in its points of sale.
Shazam In-Store will be customized by MANGO and will include signature multimedia content, such as campaigns, special offers and the latest features of the season. In addition, it will allow users to access all of its social networks, including the Spotify channel launched in August 2016.
With this initiative MANGO continues to advance in the digitization of its points of sale and the improvement of its customers’ shopping experience. Currently more than 64% of the online purchases of the firm are generated through smartphone. In addition, the company has just launched two new digital projects, e-Ticket and digital tester, and since the end of the year has developed a payment system through mobile devices in order to streamline the purchase process in store.
MANGO nació en 1984 y, a día de hoy, es uno de los principales grupos de moda del mundo. Con origen y sede central en Barcelona, esta empresa dispone de una extensa red de más de 800.000 m2 en 110 países. Desde su Centro de Diseño “El Hangar” en Palau-solità i Plegamans se diseñan cada año más de 18.000 prendas y accesorios acordes a las tendencias de la temporada. La compañía, que posee las líneas Mango Woman, Man, Kids y Violeta, cerró 2015 con unas ventas de 2.327 millones de euros, lo que supone un incremento del 15% respecto a 2014 y un Ebitda de 170 millones de euros. Más información en www.mango.com
Shazam is one of the world’s most popular apps, used by hundreds of millions of people each month to magically connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods and retail stores—and lets music fans follow their favourite artists to see their Shazams and share in the thrill of discovery. The app has been downloaded over 1 billion times, in over 190 countries and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data, visit www.shazam.com.
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