Mood Media Corporation, the global leader in Experience Design, today introduces Elements, a professionally designed music solution that is customized for the specific tastes and musical preferences of individual small- to medium-sized businesses that seek to stand out from the crowd. Even better, Elements is available within a competitive midrange price.
Elements delivers a new and compelling solution for growing number of business owners who understand that in-store music is a critical component of their customer experience and realize the value of professional consultation and expert design of a soundtrack that is exclusive to their brand.
The new solution provides access to a catalogue of more than 5 million tracks that are fully licensed for commercial use and one-on-one collaboration with a Mood Music Designer. After a consultative session where the designer helps to discover the client’s audio identity and navigates business owners through a list of “micro-genres” covering all musical styles and eras, clients are provided with a creative brief and music program model for review. Once approved, the selected “Elements” for the client’s program are then compiled as a fully customized program with a focus on balancing and incorporating each individual Element into a well-crafted overall experience. At the completion of the consultative service clients have a meticulously curated, signature music program showcasing their distinctive brand personality.
“The magic of Elements takes place behind the scenes with a carefully crafted collaboration between our clients and the tremendous resource of our music experts – a partnership which is always consciously designed to create the best possible music branding experience,” said Danny Turner, Global SVP of Programming and Production at Mood.
The industry veteran added, “We see that your more savvy business owners are realizing the value of an in-store experience that reflects their distinct brand image and sets them apart from the competition. However, their past attempts at the ‘do-it-yourself’ model have proven difficult to successfully create or manage, and a professionally designed program was simply not affordable. With Elements, we have found a way to provide these brand-centric business owners with the same type of exclusivity and service enjoyed by major national and global brands.”
To learn more about the Elements experience, click HERE.
